Nudge et marketing social - Clés et expériences inspirantes pour changer les comportements pan Patricia Gurviez, Sandrine Raffin

Caractéristiques

• Nudge et marketing social - Clés et expériences inspirantes pour changer les comportements
• Patricia Gurviez, Sandrine Raffin
• Nb. de pages: 185
• Format: Pdf, ePub, MOBI, FB2
• ISBN: 9782100795857
• Editeur: Dunod
• Date de parution: 2019

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Overview

Comment changer les comportements ? Vous voulez en savoir plus sur les nudges et le marketing social. Vous souhaitez agir face aux défis sociétaux (changement climatique, discrimination, droits des femmes, tabagisme, etc.). Vous souhaitez engager les parties prenantes autour de votre projet et évaluer son impact. Vous avez coché au moins une proposition ? Ce livre est fait pour vous ! Peut-on vraiment changer les comportements ? Oui, des exemples le prouvent ! Avec des méthodes rigoureuses, le marketing social et les nudges, ou coups de pouce, peuvent conduire un public ciblé à accepter, modifier ou délaisser volontairement un comportement, à son profit ou dans l'intérêt commun.
Au travers de nombreux exemples concrets, cet ouvrage présente les étapes pour mener une démarche de marketing social efficace et impliquer entreprises, ONG, consommateurs et décideurs publics dans un changement durable.

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Best Karate, Vol.10: Unsu, Sochin, Nijushiho by Masatoshi Nakayama

• Best Karate, Vol.10: Unsu, Sochin, Nijushiho
• Masatoshi Nakayama
• Page: 144
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780870117343
• Publisher: Kodansha USA

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The kata in this volume are at the advanced level and may be selected for examination above the grade of shodan. In Unsu, there are constant transformations, signified by the name meaning "Cloud Hands." All parts of the body are used as weapons, with feints and provocations leading to unique combination techniques and multi-directional kicks. Sochin is characterized by a certain solemnity and imperturbability. Using a very stable stance, muscular power is built up slowly in many movements, instantaneously in others, leading to a keen sense of timing for continuous attacks. ...

Best Karate, Vol. 10: Unsu, Sochin, Nijushiho by Nakayama
Available now at AbeBooks.co.uk - ISBN: 9780870117343 - Soft cover - Kodansha International, Tokyo - 1987 - Book Condition: Fine - 1st Edition - 143pp . Best Karate, Vol.10: Unsu, Sochin, Nijushiho | $11.34 | Sports
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Target: Alex Cross. James Patterson

Target-Alex-Cross.pdf
ISBN: 9781538713778 | 432 pages | 11 Mb

• Target: Alex Cross
• James Patterson
• Page: 432
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781538713778
• Publisher: Grand Central Publishing

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A leader has fallen, and the procession route from Capitol Hill to the White House is lined with hundreds of thousands of mourners. None feel the loss of a President more keenly than Alex Cross, who has devoted his life to the public good. A sniper's bullet strikes a target in the heart of DC. Alex Cross's wife, Bree Stone, newly elevated chief of DC detectives, faces an ultimatum: solve the case, or lose the position for which she's worked her entire career. The Secret Service and the FBI deploy as well in the race to find the shooter. Alex is tasked by the new President to take a personal role with the FBI, leading an investigation unprecedented in scale and scope. Alex has a horrible premonition: is the sniper's strike only the beginning of a larger attack on the nation? It isn't long before his fears explode into life, and the nation plunges into a full-blown Constitutional crisis. His ingenuity, his training, and his capacity for battle are tested beyond limits in the most far-reaching and urgently consequential case of his life. As the rule of law is shattered by chaos, and Alex fights to isolate a suspect, Alex's loyalty may be the biggest danger of all.

Target: Alex Cross (Alex Cross, #26) by James Patterson - Goodreads
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The toughest cases hit closest to home. Alex Cross left his hometown, and some awful family tragedies, for a better life with Nana Mama in Washington, DC. Target: Alex Cross (Alex Cross #26), by James Patterson – Book
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Rick and Morty Book of Gadgets and Inventions by Robb Pearlman

• Rick and Morty Book of Gadgets and Inventions
• Robb Pearlman
• Page: 144
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780762494354
• Publisher: Running Press Book Publishers

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FICHERO FARMACOLOGICO de CONSUELO RODRIGUEZ

Ficha técnica

• FICHERO FARMACOLOGICO
• CONSUELO RODRIGUEZ
• Número de páginas: 819
• Idioma: CASTELLANO
• Formatos: Pdf, ePub, MOBI, FB2
• ISBN: 9786071507761
• Editorial: MCGRAW-HILL
• Año de edición: 2012

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Overview

El Fichero Farmacológico es el resultado del arduo trabajo de la Dra. Consuelo Rodríguez, quien se dio a la tarea de sintetizar la información y ponerla en un formato fácilmente asequible y práctico, que permita a los estudiantes un rápido acceso a los contenidos necesarios para una prescripción científica y racional de los medicamentos de uso más frecuente en la práctica clínica. ' Se ha tenido cuidado de comprobar que las dosis y los programas terapéuticos sean correctos y compatibles con las indicaciones y las dosis de los medicamentos recomendados en la bibliografía médica y descritos en la información para prescribir estos productos en México. ' Sin duda, esta herramienta, sumada a las clases de terapéutica médica, será de gran utilidad para que los estudiantes adquieran competencia en la prescripción científica y racional de los medicamentos, no solamente durante los cursos clínicos y el internado de pregrado, sino también durante su formación de especialidad y, después, en la práctica clínica diaria.

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